Succesfull Internet Marketer

It’s difficult to travel the roadway to success when you don’t know your destination. How can you plan out a travel route to get there when the end destination is vague and undefined? Without a specific goal in mind you can end up going around in circles without ever really accomplishing much. This is one of the biggest problems that most Internet marketers face and the sad thing is they don’t even realize it.

Defining the goal
It’s important to take some time to sit down and define your goals. You can have one main goal that you are trying to reach or a series of them. It doesn’t really matter which it is. It’s best though just to look at one goal at a time to keep things as simple as possible. You’ll have plenty of time to work on your other goals once you have reached the first. Getting too dispersed, especially when you’re first starting out, can be an absolute killer.

The more defined the goal is the better able you’ll be to mark out the route to get there. What exactly do you want to achieve? What are your monetary goals? What kind of marketing do you enjoy doing? What do you really want to accomplish once all has been said and done? These are the types of things that you should be looking at.

It’s not all monetary
If you sit down and write out that you want to earn $1 million by the age of 35, it’s a goal but it is not a complete one. You’ll need to dig a bit deeper in order to find out exactly why you want to have this million dollars in your pocket by this certain age. Perhaps you want to provide an education to your children that you weren’t able to experience when you were young. Maybe you want to get debt-free so that you never have to worry about being insolvent again. No matter what your “why” is it’s important to really examine it fully. This will give you a better shot at reaching the success that you’re aiming for.

It’s like climbing a mountain
Do you ever wonder why people spend their time trying to climb a mountain? Is it because they really want to get to the top or is it because once they do reach their peak they can see all of the other mountains ahead of them? It’s fascinating to see what can happen when you do reach one of your goals in life. All of a sudden a whole mountain range of other goals appears from out of the distance that you can strive to reach. After all, what is life without a goal? Without a goal you don’t have a game or any type of route to follow.
A life without goals really isn’t any fun at all. If you’re going to play the Internet marketing game to the fullest and find true success you’ll want to have a firm goal in place and then mark out the route to get there. When you have certainty about your destination you’ll find that you’ll be able to survive all of the ups and downs that come with the trip a lot easier than you would if you were traveling a road filled with uncertainty and doubt.
Now get connected with your Internet marketing goals and make something happen!

It is not uncommon for search engine marketers to find difficulties in developing successful Pay Per Click (PPC) advertising campaigns. In essence, the reason for their failures in PPC advertising is primarily a lack of experience and understanding as to how to use Google AdWords effectively.

With some basic knowledge and AdWords awareness, one can optimize their Pay Per Click campaigns for greater performance. Knowing of the intricacies of the Google AdWords platform and how organize cohesive campaigns and ad groups can lead to a much higher return on ad spend (ROAS).

PPC optimization is imperative to sustain success using Google Adwords. Below we touch upon many strategies to optimize your campaigns for better profitability.

Understand Keyword Match Types

Although an elementary concept in Pay Per Click advertising, understanding keyword match types is essential to be successful. Google breaks down keyword match types in three primary ways: Broad, [Exact], and "Phrase" match.

In Google search, a broad match can often times be extremely broad. For example, for a keyword phrase like "Kids military uniforms," under the broad match setting, your ad may be triggered for searches like "childrens army suit" or "youth navy uniform." In essence, broad match is very broad, so be sure you know what you're getting into if you choose to leave your keywords as broad (without "quotes" for phrase match or [brackets] for exact match.)

Using exact keyword matching by surrounding the keyword phrase in brackets will ensure that your ads are only triggered when search engine users submit that exact phrase, and nothing else. By using exact phrase matching, you can better minimize wasted impressions from broad searches and reduce budget-sucking click-throughs.

Because exact phrase match might fail to display your ads for searchers that you actual do want to capture, a great alternative is using modified broad matching. Modified broad is simply placing a "+" symbol directly in front of each keyword (with no space) that you want specifically mentioned in a user's search query. The "+" symbol ensures that this word, and only very close variations (such as plural and singular variations) are what trigger your ads. So if we bid on the keyword "+kids +military +uniforms" our ad will still be displayed for search queries like "kid military uniform" or "kids military uniforms for sale," not "childrens navy uniform."

Looking for an seo analyst to take care your keyword analysis, you can contact me.

Do Negative Keyword Research

Negative keyword research is the effort of pinpointing undesirable keyword variations that are resulting in unwanted ad impressions. For instance if we are an ecommerce store that selling NEW "kids military uniforms," we would want to implement negative keyword variation for "used," "how to make," or "free" kids military uniforms.

By using exact keyword matching, we have no need to worry about negative keyword research; however by using modified broad match, we will need to research those unwanted variations. For many marketers, this is a crucial step to the PPC optimization process.

One of the easiest ways to conduct negative keyword research is to open the "See search terms" feature. This is located under the "Keywords" tab of the ad group you are in. Here you can view a list of all of the search terms that have triggered your ads over a certain period of time. Taking a look at all of these search queries can be very eye-opening as well as enlightening to pinpoint negative keywords to implement into the ad group.

Once you have drilled down on the keywords that you want to add as negatives, just click the check box for the unwanted keyword and hit "Add keyword as negative," which is found above the list of search queries. This will automatically implement the full keyword phrase as an exact match to your negative keyword list for that particular ad group.

Create Tight Ad Groups (with Few Keywords)

A typical mistake that online advertisers make while developing PPC campaigns and ad groups is poor keyword grouping. In most cases, ad groups with too many keywords are destined for failure. Because only one ad can serve an entire ad group, only a few, very closely related keywords should be included.

By segmenting keywords into highly focused ad groups, marketers can write targeted ads with greater relevancy to the user. In addition to ad copy, keyword-tight ad groups allow advertisers to use better landing pages. Not only does creating more focal ad groups increase the precision of the ad and its landing page, but more narrowed ad groups can increase keyword quality scores and minimize CPC's (cost per clicks).

A solid first step to optimizing your ad groups is to analyze the nature and quality scores of each group. How many keywords are in your ad groups? What are the quality scores of your keywords? How much activity is each keyword receiving (impressions/clicks)? How closely related are the keywords in the ad group?

Hopefully the answers to these questions will enable you to pinpoint the keywords in your ad group that can be applied to a new ad group. In more extensive AdWords accounts with many campaigns, sometimes a keyword can be transferred to more relevant ad group that already exist. This is a common PPC optimization strategy referred to as the "Peel & Stick".

Split-Test Your Ad Copy & Landing Pages

AdWords allows you to run multiple ad variations for each ad group. So instead of creating just one ad for each ad group, try writing three to five ads with different ad copy. By default, AdWords will begin to display the ads that are performing the best, however, AdWords does not take into account the importance of statistical relevancy, or validity. That is, AdWords will start favoring one ad over the others only after a handful of impressions and clicks when often times more data is needed to make a valid decision on which ads are working better than others.

If you are split-testing a number of ad variations, be sure to choose the option to "Rotate to show ads evenly," which is in the settings tab for the particular campaign. This way you can let your ads run for awhile before gauging the effectiveness (or ineffectiveness) of the ad copy.

Equally important (if not more important) is split-testing your landing pages. This may not be an option if you are advertising an ecommerce store with specific product pages as the destination URL of the ad. However for other businesses and industries, testing various landing page designs and concepts is critical, especially for competitive keyword targets. Try testing various types of call-to-actions as well as using different landing page copy. Another great strategy is to make use of videos and images where relevant.

Users have a lot of expectations these days while browsing the Web, so be sure to optimize your Pay Per Click campaigns to their fullest potential.

If you’re a niche blogger, here are some tips that would help increase your effectiveness and productivity:

1. Choose the Right Niche
Choose a niche that you have an interest in, and are passionate about. This is essential because you will be spending a lot of your time creating content for this particular niche, and unless you have a deep interest in the said field, you will struggle to produce content (or rather quality content) on a regular basis. In addition, having a deep interest in the niche will also allow you to become an authority figure in it.

2. Define Your Niche
Or, more specifically, clearly define your niche. If there’s one thing that is essential for effective blogging or being an effective blogger, it is defining your niche! I cannot stress how important it is to do this for any and every blogger out there. Doing so allows you to identify the focus, and define the limits of your blog, and stay within the limits that you have defined. Niche blogs are ‘specialty’ blogs, and hence need to have a much more focused definition.

3. Choose to Write for an Audience
Instead of choosing a topic, choose the people that you’ll be writing for. Successful niche blogs are aimed at writing for a specific type of people, not for a specific topic. Instead of writing on ‘technology’, write for people looking for reviews of the latest gadgets, or people who want the latest news on tech. Instead of blogging on photography, write for beginner or new photographers. Topics can be extremely broad, and can encompass a large amount of sub-topics; but most importantly, making this mistake will leave you in the dark as to who you’re writing for. Identifying your target market is critical, and necessary to write well for them.

4. Have a USP
USP is short for Unique Selling Proposition (Wikipedia). It is a business term that refers to offering something that is so unique and so different from others, that people are inclined to come to you, rather than going to your competition. The same business concept can also be applied to blogs. You have to give people in your niche a reason to come to you, rather than a more well-established blog in your niche. It makes you stand-out, and sets you apart from the others. And ‘it’ could be anything – from the user-friendly interface of your blog, to its ability to provide readers with useful information, to offering a cheap alternative to a product/service at a low price, or perhaps you could simply add your own twist to things…the sky’s the limit! Remember that with niche blogs, you’re always going to be competing with others for the attention of a fairly small number of people; you have to give them a solid reason to come to you. (Additional read about USP here)

5. Define Short- and Long-term Goals
Knowing what you want your blog to achieve in a months’ time is great, but knowing where you would want your niche blog to be in a years’ time is even more important. Like any other business, your success (or your failure) will be directly related to your short-term and long-term vision. Think in terms of the content, the visitors/traffic, the design and other tangible elements. Think of where you would want your blog to be in a year’s time – would you want to establish it as an authority blog, or try selling themes, plugins or eBooks on it, or maybe even offer some kind of a service on it later on. It is important to have achievable goals that lead you to success.

6. Keyword Research if Your Friend
Keywords are the life and soul of niche blogs. Use keyword research in order to come up with a set of keywords relevant to your niche and be able to drive targeted traffic through the use of these. However don’t expect to be able to compete with the big boys when it comes to these keywords. You will certainly need to use long-tail keywords – so instead of targeting the keyword ‘iPhone’, you should be targeting phrases such as ‘restart an iPhone’ or ‘jailbreak an iPhone’ or ‘iPhone 5 specifications’, to name a few. These long-tail phrases should be closely related to your blog’s content, and will let you get targeted traffic and compete with blogs with deep pockets easily. 

7. Always Strive for Improvement
And this goes for pretty much every blog out there, but especially for niche blogs. Always look for ways through which you can improve various different elements of your blog. How can you improve your content? How can you diversify into another sub-niche? How can you cater in a better manner to the growing amount of visitors on your blog? How can you improve you blog’s design? How can you add to your roster of writers? How can you connect with your audience in a better way? (For niche blogs with a specific focus, connecting with audience is essential, and easy to do because your traffic is made up of visitors who share the same interests as you!)

Google’s online content monetization service known as AdSense is widely considered to be the best of its kind. It gives bloggers and online publishers the simplest entry-point towards making money from their blogs and/or websites. It does so by serving different types of text, image and various rich-media ads that are relevant to the content of the site. It offers the best payout rate, gives publishers perhaps the largest selection of ads to choose from, and allows them to monetize global traffic.

But I digress, and you can read more about how AdSense functions on their support page. The point of this article is to list down just some of the best Google AdSense alternatives out there. Yes, as far as monetizing your content is concerned, there’s life beyond AdSense. In fact, there are some pretty great alternatives present that allow you to earn money from off your website or blog. So without further ado…

1. AdBrite
One of the biggest, best and the closest alternatives to AdSense right now is AdBrite. It is a PPC (pay-per-click) based service, that offers conventional banner-based advertisements, full-page ads, as well as inline page links with a great CTR.  Their payout rates are quite competitive, and in some cases, even more than other services, like AdSense. The reason behind this is that the revenues is split 75/25 between the publisher and AdBrite; one of the highest in the industry. AdBrite is also understood to be much more lenient when it comes to acceptance into the program, which is ideal for small bloggers.

2. Chitika
Chitika also functions in a way that is similar to AdSense. It displays CPC-based ads (contextual-only), and all are ads are relevant to the content and subject of your website. The ads can be customized. Chitika is understood to be a good service for blogs in the product reviews or the sales niches. Like AdSense, Chitika offers search-targeted ads, mobile ads, and local ads. The payout rate is just $10, and payments are made through PayPal or via cheque (payout for cheques is $50). Besides the ads, Chitika also offers a great referral program that allows you to rake in 10% of what the referred person earns! Chitika can be used alongside AdSense without violating any rules or terms of agreement, so if you’re already using AdSense, you can also use Chitika (just make sure that the link color is different for both). Unlike AdSense, Chitika is best-suitable (read: most-profitable) for websites getting traffic from UK or the US.

3. Clicksor
Clicksor is another popular AdSense alternative that offers a whole host of interesting features for webmasters and online publishers from all niches. Clicksor offers text, image, flash, animarion, banner, pop-up/under-based ads, as well as other unconventional ad types including interstitial and DHTML ads types. Clicksor’s minimum payout rate is $50, and the service allows publishers to take home as much as 85% of the ad income, which is not only very competitive, but leaves its competition in the dust! All payments are made through PayPal, wire transfer or cheques after every 15 days. Like Chitika, Clicksor also offers an affiliate program that bags you 10% of your referrer’s income!

4. Infolinks
Infolinks is an extremely well-known in-line text-ad network that displays ads related to the content of your website. It is one of the biggest AdSense alternatives, widely-regarded to be more suitable to websites with a high amount of traffic. What the service does is convert keywords present in the content on your website into ad links, and you get money for each click made on those links/ads. The revenue is shared 70/30 in your favor, which is pretty good, and payments are made through the usual channels (PayPal, Cheque, Bank/Wire Transfer, etc) after the payout rate of $50 is reached. If you have a website that gets a fairly large amount of traffic and page views, it might be worth it to explore Infolinks; the approval process doesn’t take more than a day.

5. Kontera
Kontera is pretty similar to Infolinks in many respects. Like Infolinks, Kontera serves text-based ads. The links to these ads are added within your content, based on certain keywords present in the text, showing double-underlined text and pop-up ads. While Infolinks is more suited for high-traffic websites, Kontera is much more lenient and flexible in terms of its acceptance criteria, as it also accepts low-traffic websites into its network. The program, like many others on this list, is PPC-based, and hence your earnings will be directly proportional to your CTR. Payout limit starts at $50, and payment options include cheque or PayPal.

6. BuySellAds
BuySellAds, as the name implies, allows you to buy ads as a publishers, or sell them as an advertiser. From a publisher’s perspective, you simply go on their website, and essentially buy ads from the website, or in other words, sell ad-space to advertisers. So the BuySellAds website essentially acts as marketplace that brings publishers and advertisers at one place. If, for instance you have an ad space on your blog, you can put it up on the website and advertisers interested in putting an ad on your website will be able to get in touch with you. BuySellAds gives 75% of the revenue to the publisher (payout rate is $50), however you need to have a large amount of traffic and visitors on your website in order to be an attractive-enough prospect for potential advertisers. Mind you, getting approved is not as easy as some of the other websites listed here.

7. Amazon Affiliate Program
While not a CPM or PPC-based ‘content monetization service’, Amazon Affiliate (also referred to as Amazon Associates) is a brilliant solution to earn money for product and review-based blogs. Amazon, as I’m sure you know, is one of the largest online stores out there, and earning money through their affiliate program is as simple as joining up, advertising their products on your website, and earning a percentage of the sale (aka. commission) every time someone uses your link to buy something off their website. Amazon allows you to put image-based as well as text-based ads of products of your choice anywhere on your blog. The commission rate is as much as 10% (it varies with products), which means that you get 10% of everything sold through your marketing efforts. So it all depends on what kind of sales you make; a single sale worth $2000 could potentially put $200 in your pocket! And yes, it can be used alongside AdSense.

A lot of businesses – big and small – are using Facebook to market their products and services, and it is quite understandable why. Facebook provides organization of all kinds with a unique platform to not only market their products, but also get more exposure and drive traffic to their blogs and websites (the latter is something that a lot of bloggers will particularly be interested in doing).

An essential part of being successful with a Facebook page is to get a large number of people to ‘like’ your page. Normally, this takes time, and/or a serious effort on your part, however here are a few tips that you can use to boost the number of likes on your Facebook page:

1. Content is king! Yes, that not only applies to your blog, it is equally applicable to your Facebook page as well! Share unique, interesting, informative, thought-provoking, and the best-possible content on Facebook, and it will tend to get a large amount of ‘likes’ as well as shares. When people share you updates on Facebook, it appears on their wall, and is put up on their newsfeed for their friends to see, maximizing your exposure and providing you with more fans. If your content is good, it may end up getting a large amount of likes and shares. My recommendation would be to use a combination of text and images.

2. Always interact with your fans. In my opinion, this is the golden rule for being successful on Facebook. The best (successful) pages on Facebook are those that promote interaction between the organization and its fans/followers (as well as among the fans and followers). Make sure that all contributors and publishers on your blog – or people in your organization, whichever’s applicable – spend a few minutes daily to speak with their Facebook fan, respond to questions, take part in the discussions, etc.

3. Network with other page owners. Once again, this is similar to networking and building strong relationships, as a blogger, with other bloggers. You should seek and look up Facebook page owners with pages related to, or similar as yours and try finding mutually-beneficial ways of promoting each other’s pages. For instance if you have a blog on tech, you might want to get in touch with other technology page-owners, to show an interest in sharing their posts on your page, and in return, ask them to do the same with yours.

4. Put the address of your Facebook page on all your products, services and any other places where your customers will be able to see it. After your page reaches a certain amount of likes (25, last time I checked), you can go into the admin panel of the page and create a custom URL (something like facebook.com/YourPageName). Put this up on all your products, services, business cards, advertisements, outlets, email signatures and any other place(s) where people will see it.

5. Add a Facebook Like Box on your blog as well as your website. You can get one for your blog here. Simply customize it – add the URL of your page and change the width, height, etc. (you’ll get a preview of the box in real-time), and add it to the sidebar of your blog. This gives you a lot of exposure, and whenever someone visits your blog/website, they’ll be able to easily go to your page in order to become a fan.

6. Promote your page through a contest. What kind of contest it is really depends on the kind of page it is. For instance a Facebook page for a photography blog could ask its fans to submit interesting photos through the page, and the best 3 entries get a prize (cash, the new Nikon lens, etc.). A computer tech page on my Facebook ran an interesting contest a few days back: all you had to do was to ‘like’ their page, and share one of their posts on your wall, and you would become eligible to win a gift worth $500! This gave them a large number of ‘likes’ and shares, instantly maximizing their exposure and bringing a lot of new fans on their page. PS. Remember that with a contest, the prize has to be valuable enough for the people in your niche.

7. Use your Facebook page! One of the best ways of getting the word out is to actually use your Facebook page like you would use your personal profile. Use the page to ‘like’ and comment on other pages’ walls, or on their updates. Make it a point to log into your page at least a couple of times every day, and comment on interesting stories in your new feed, participate in a conversation, and so on.

On-page SEO refers to the changes made – aka. optimization – of different elements of your blog or website for better search engine visibility, higher SERP, better rankings and of course, not only more traffic, but a loyal, returning visitor-base that grows with the passage of time.

Before we begin, I should tell you that most of the on-page elements in discussion here can easily be created/edited/changed in Wordpress. If Wordpress doesn’t allow you to change these, get either this plugin or this one (use one of these, which one you use is up to you), and you’ll be able to do so easily every time you make a new post or a page. Theme frameworks such as Genesis or Thesis provide this functionality by default.

Right, moving on. Here is a simple and easy-to-understand guide on different element of on-page SEO:

1. Page Titles
By far the most important aspect of on-page optimization. Page titles, also referred to as title tags or meta titles, are essential because they define the title of the document (the page), and tell search engines as well as your visitors about the page. It appears in 3 places: (i) on top of your browser, right in front of the name of a website, (ii) in the SERP, whenever you website shows up in the results, and (iii) on another/external website, whenever someone links to you (and on social media as well) as link anchor text.

From an SEO perspective, title tags need to be short (should never exceed 60 characters at max), while being as relevant and descriptive to the contents of the page as possible. In addition (and this is essential), they should also include all major keywords relevant to your blog, in a natural manner (remember: no stuffing!).

2. Meta Descriptions
Anyone who’s ever used Google will instantly know what meta description is. Let me explain: meta titles are often accompanied with a text-snippet, which is essentially a few lines of text under the title itself. That is what a meta description is. Think of meta descriptions as a summary of sorts for any page. It, like titles, tells search engines and human visitors what a page is about, but unlike titles, meta descriptions can be longer in length.

Use meta descriptions to provide a brief overview of a page (avoid exceeding 160 characters) to your visitors and of course the search-engine crawlers. Include relevant keywords (especially the main keyword), write naturally, avoid using too many irrelevant words, and leverage the power of 160 characters to craft an enticing, attractive and interesting summary of the page, so that anyone who stumbles upon it is forced to click on your page and visit your blog.

3. URLs
Links are an important aspect of on-page SEO. URLs, like titles, also describe the site, as well as a page, provide an idea about its content to search engines and visitors. A URL that says ‘www.phonereviews.com’ tells me that this site is about cellphone reviews. Similarly, a URL like ‘www.SEO.com/on-page-seo-best-practices’ tells me that this website is about search engine optimization, and the page that I’m about to view is about best practices on on-site optimization.

As with other elements of on-page SEO, there are a few important things to consider when it comes to optimizing URLs and links. For starters, URLs should be descriptive of the page that they lead to. They should always include relevant keywords (refer to the second example in the paragraph above). They should give a clear idea about site structure and hierarchy to their visitors if your website is split into different pages or categories (e.g. ‘www.photographybasics.com/photography-tips/dslr-lens-guide’). And like titles, URLs need to be short (like in the second example in the paragraph above). URLs should also be relevant and/or closely related to the title of the page.

4. Images
Image optimization often gets overlooked, but the fact is that it is an essential part of on-page optimization. If your blog has images on it, any kind of images, they need to be optimized for search engines as well as human traffic.

For starters, make sure you fill out the information for all images properly – which includes the title, description, caption and above all, the ‘alt’ attribute. Use these fields to ‘describe’ the image, as it will allow Google to ‘see’ the image and rank it appropriately. Alt information in particular, is important, do your best to describe what the image is about, in as less words as possible. Doing so will allow you to get traffic from image search engines, such as Google Images.

5. Internal Linking
An essential cog in the on-page optimization machinery, internal linking refers to linking to posts within your own blog. While this can also be accomplished automatically using Wordpress plugins such as SEO Smart Links, I personally recommend linking to one or two of your blog’s relevant pages in every post, for instance.

Internal linking keeps link juice inside your blog (as opposed to external linking which transfers link juice to the external website).

6. Content
Goes without saying, but this is perhaps the most important aspect of your on-page SEO strategy. Think of it like this: if titles, meta information, URLs, alt information, etc are important aspects of on-page SEO, the content is its life and soul! Without high-quality, optimized content, your on-page SEO is as good as worthless.

Before I say anything about content, it is essential to know that Google HATES over-optimization, especially overly-optimized content. Having said that, produce well-written content that looks naturally-produced, and is aimed at solving the problems of the people in your niche; it should be appealing to them. This is essential.

Not only does good content serve a purpose, it also has the ability to be shared and spread over the internet. Social shares, Facebook ‘likes’, Twitter retweets, etc. are actually quite important. In addition, quality content will have the natural ability to be linked to from other blogs and websites, all on its own self.

As much as Google hates over-optimized content – and the recent algorithm update Panda even went as far as penalizing websites which stuffed keywords in their content – it is still essential to include important relevant keywords in your copy, as naturally as possible. 

Posting comments is actually quite similar to guest posting (or guest blogging) in many respects. First and foremost, it is a great way of building safe backlinks, and it can also be a great avenue for getting exposure, and getting the word out about yourself as well as your blog.

In ways though, it can be a more profitable activity than guest posting; you need time to craft a guest post – and getting a single backlink requires researching for, and then writing a great post and that can take a significant chunk of your time. However you can get the same single backlink from a high-PR blog through a simple comment on that blog – all it takes is the time to read the post (which has its own advantages in itself), and a couple of minutes to leave your feedback.

A vast majority of blogs not only allow visitors to post comments and feedback, they actually encourage it. A visitor is required to provide the URL of their website/blog, and it is put up as a link alongside the comment itself. Some blogs, such as those using the CommentLuv plugin, automatically retrieve a post from the visitor’s blog, and put it up with the comment.

However not unlike guest posting, the benefits of blog commenting go beyond simple link-building. Here are a few reasons emphasizing the importance of blog commenting:

1. It helps establish your authority.
Always, always post quality comments that help establish your authority. Give the article a good read, and post something that is actually valuable to the post author, as well as any other person (such as a visitor, or another commenter) that comes across your comment. That should be your priority. Try taking the conversation ahead by providing your insight. It will help establish you as an authority, and allow you to build credibility for yourself, as well as your business.

2. It is a representative of the beliefs of your business.
Writing a comment is like sending your personal business message. It reflects your own beliefs as an individual, and those of your business. You can provide people with a lot of value through a few simple lines of text, and if you successfully do that, it adds to your authority.

3. It is good for exposure.
Exposure is important because more exposure equals more traffic on your blog. Posting comments is essentially a free way to get valuable exposure. It is a free way to market your blog. A single comment on a blog that gets a large amount of visitors could do wonders for your exposure and allow you to get the word out to a large group of people in your niche; tap into an 'unexplored market'.

4. Comments are essentially a ‘concise’ version of a post.
Think of a comment as a smaller version of a large post. It takes time, effort and energy to create and craft a full-length post. You can get the same benefits from a comment, while saving you the trouble that usually comes with crafting a proper post.

5. It allows you to form valuable relationships, and network with others.
In a way which is similar to guest blogging, posting comments is actually a great way of networking with other authority bloggers, and developing strong relationships with them. It allows you to get noticed by people in your niche, but most importantly, it allows you to be noticed by influential and authority bloggers. If your comment is good enough, you’ll end up getting a great response, and who knows, you might even get asked to do a guest-post to expand on what you said – safe to say, it may very well lead to new business opportunities. You may even make some friends along the way, or get people to guest-post or comment on your own blog.

6. It is a good way to build backlinks.
And then of course, there’s the added advantage – or ‘bonus’ I should say – that posting comments is a great way to build backlinks; one of the safest ways to do so in fact. As I mentioned above, almost every blog allows you to post a link to your blog, and some even retrieve a post from your blog and display it along with your comment. This can actually be quite beneficial for your website/blog’s Google PR and ranking. And it also provides you with an opportunity to get more traffic.

Conclusion
I strongly suggest anyone reading this to set aside a small chunk of their time every day for the purpose of blog commenting, and make it a part of their blog promotion/marketing strategy. Use Google to look up authority and high page-rank blogs in your niche, and leverage the power of the comments system on these blogs to your advantage. Remember that the blog you choose to comment on needs to be relevant to your own blog. Always make it a point to post constructive, quality and valuable comments.